school
Google Listings
When one of your pupils parents recommends your setting to a friend, many of them will then look your school up on Google.
Our service make sure they find a professional Google Business Profile for your setting with all the information they need to take the next step and contact you.
Click on any icon to scroll…
watch the
demo video now
Watch Denis McCaul show you real life examples of how we
have helped schools in Ireland get more parents to contact
them with our Google Listing service…
What will Parents find
when they enter
your school name into Google?
After receiving a referral or already knowing about your school, many parents will research your school first on Google.
They will typically type in your school name and location into the search box, example “Horizons Templeogue”.
The information they find can vary wildly. We have seen the following in researching Google results for various Early Years Settings In Ireland;
- No information at all
- School wrongly marked as “Temporarily Closed”
- Other schools listed instead
- Incomplete Google generated Profile
- Google Business Profile partially completed by the school
What information
are parents looking for on Google?
Parents have a list of questions and information they are looking for answers to about your setting. These are typically;
- School Contact Details
- School Website link
- Services Information
- Service Hours and Calendar
- Address & Location Details
- Prices of Services
- Government Grants ECCE NCS
- Applications Process
- Places Availability
- Parent Reviews
- Age of Children Accepted
- Photo's of The School
- Teacher Profiles
- Can they visit the school
- Who do they contact
- School Curriculum
- Is it a good school
- Facebook Page link
before & after
Below we list some examples of the results schools have got after we created/optimised their Google Listing.
mullingar Montessori
Before we started working with Mullingar Montessori and The Den in 2018 they had no school details listed on Google.
They were missing out on potential enrolments.
Our first task was creating and optimising their Google Profile.Â
Now every month from Parents on Google the school gets;
– Phone enquiries
– Emails
– Website visits
– Enrolment applications
– Summer camp bookings & payments
1 month
typical results
In June 2022
these were the results from their Google Listing…
377
Web Visits
377 visits to their school website in June from parents who found their site on Google
49
Phone Calls
49 phone calls in June from people who clicked the call button on their Google Listing
83
Google Maps
83 times in June parents viewed the school location on Google Maps
after listing
This shows the current school listing for Mullingar Montessori with the whole page dominated by their details
- School Website, Phone no., Address, School hours, Photo's, Reviews
- Website top of the listing and linked to twice on right panel
- Top ranking google maps listing
- Facebook page listed in four places
- Links to photo gallery, appointments page, google street view
- 100% complete Google Business Profile
Google Search Results Page for the query “Full Day Care Templeogue”
Microsoft Bing
School Listing
Every Windows laptop and computer sold in Ireland has the default Internet Browser set to Microsoft Edge for accessing the Internet. And the default search engine on that browser is not Google, but Microsoft Bing.
Often on those laptops people think they are using Google to search, when in fact it is Bing.
That is why we also create a dedicated listing on Bing for schools.
horizons Montessori
Before we started working with Horizons Montessori they had a partial, unverified Google Listing for their Templeogue school and no listing for the Terenure school.
They were missing out on potential enquiries.
Our first task was creating and optimising two Google Profiles, one for each location.Â
Now every month from Parents on Google the school gets;
– Phone enquiries
– Emails
– Website visits
– Enrolment applications
– Summer camp bookings & payments
1 month
typical results
In June 2022
these were the results from their Google Listing…
663
Web Visits
663 visits to their school website in June from parents who found their site on Google
62
Phone Calls
62 phone calls in June from people who clicked the call button on their Google Listing
324
Directions
324 times in June parents viewed the school locations on Google Maps
Templeogue listing
Before we started work with Horizons there was a partially generated listing by Google for the Templeogue branch, that didn’t have the school address.
They were being outranked on Google by other local schools.
We claimed, verified and optimised the profile on their behalf.Â
This screenshot shows a Google search result now for the school using the phrase “Horizons Templeogue“.
- School Website, Phone no., Address, School hours, Photo's, Reviews
- Website top of the listing and linked to twice on right panel
- Top ranking google maps listing
- Facebook page listed
- Links to photo gallery, appointments page, google maps
- 100% complete Google Business Profile
Terenure listing
When we started to work with Horizons in 2015 there was no listing on Google for their Terenure location.
They were being outranked on Google by other local schools.
We created, verified and optimised a separate listing for Terenure.
This screenshot shows a Google search result now for the school using the phrase “Horizons Terenure“.
- School Website, Phone no., Address, School hours, Photo's, Reviews
- Website top of the listing and linked to twice on right panel
- Top ranking google maps listing
- Facebook page listed
- Links to photo gallery, appointments page, google maps
- 100% complete Google Business Profile
Google Search Results Page for the query “Full Day Care Templeogue”
Microsoft Bing
School Listing
Every Windows laptop and computer sold in Ireland has the default Internet Browser set to Microsoft Edge for accessing the Internet. And the default search engine on that browser is not Google, but Microsoft Bing.
Often on those laptops people think they are using Google to search, when in fact it is Bing.
That is why we also created a dedicated listing on Bing for both schools. This is the templeogue location.
the lodge Montessori
Before we started working with The Lodge Montessori in 2020 they already had their school details listed on Google.
But they were missing out on potential enquiries as the listing was not fully optimised.
This meant that when parents searched their school name on Google another school with a similar name outranked them.
Also their full profile did not display. And their Facebook page was not listed on Google.
Our first task was optimising their existing Google Profile.
Second we created a new website to help their Google rankings.
Thirdly we changed a setting in Facebook page to allow that to appear on Google.
Now every parent who Googles the school name finds them listed first with a full knowledge panel full of their school information displayed.
Since then every month from Parents on Google the school gets;
– Phone enquiries
– Emails
– Website visits
– Enrolment applications
1 Year
results
In 2021
these were the results from their Google Listing…
1560
Web Visits
1560 visits to their school website from parents who found their site on Google
108
Phone Calls
49 phone calls from people who clicked the call button on their Google Listing
321
Directions
321 times parents viewed the school location on Google Maps
before listing
This screenshot shows a Google search result conducted in 2020 for the school using the phrase “The Lodge Montessori Knocklyon”
- no school business profile panel appears
- School ranks no. 2 in Map behind similarly named school
- School Google website listed below other school
- no facebook page listed
- No contact details or school information on view
- incomplete unoptimised google business profile
after listing
This shows the current school listing for “The Lodge Montessori Knocklyon” with the whole page dominated by their details
- School Website, Phone no., Address, School hours, Photo's, Reviews
- New Website top of the listing and linked to twice on right panel
- Top ranking google maps listing
- Facebook page listed in three places
- Links to photo gallery, applications page, google street view
- 100% complete Google Business Profile
Google Search Results Page for the query “Full Day Care Templeogue”
Microsoft Bing
School Listing
Every Windows laptop and computer sold in Ireland has the default Internet Browser set to Microsoft Edge for accessing the Internet. And the default search engine on that browser is not Google, but Microsoft Bing.
Often on those laptops people think they are using Google to search, when in fact it is Bing.
That is why we also create a dedicated listing on Bing for schools.
midleton Preschool
Before we started working with Midleton Preschool, they were called Singing In The Rain. They had a partial, unverified Google Listing for their school.
They were missing out on potential enquiries.
Our first task was claiming, verifying and optimising the Google Profile.Â
Now every month from Parents on Google the school gets;
– Phone enquiries
– Emails
– Website visits
– Enrolment applications
– Summer camp bookings & payments
2 months
results
In 2 Months since launch, June & July 2023
these were the results from their Google Listing…
177
Web Visits
177 visits to their school website in June from parents who found their site on Google
19
Phone Calls
19 phone calls in June from people who clicked the call button on their Google Listing
153
Directions
153 times in June parents viewed the school locations on Google Maps
before listing
This screenshot shows a Google search result conducted in December 2022 for the school using the phrase “Singing In The Rain Midleton”
- Limited contact details for school information on view
- No information on school services
- no Photo album of the school
- no website link
- not ranking on google for preschool, after school or summer camp
- incomplete unoptimised google business profile
after listing
This shows the current school listing for “Midleton Preschool After School and Summer Camp” with the whole page dominated by their details
- School Website, Phone no., Address, School hours, Photo's, Reviews
- School services photo's, details and links to service website pages
- Top ranking google maps listing
- Youtube Video of driving directions to school
- Links to photo gallery, Google Map, google street view
- 100% complete Google Business Profile
Google Search Results Page for the query “Full Day Care Templeogue”
Microsoft Bing
School Listing
Every new Windows laptop and computer sold in Ireland has the default Internet Browser set as Microsoft Edge for accessing the Internet. And the default search engine on that browser is not Google, but Microsoft Bing.
Often on those laptops people think they are using Google to search, when in fact it is Bing.
That is why we also create a dedicated listing on Bing for the school.
school owners
talk results
Everything we do is to improve the working lives of school owners and managers.
Ursula Keenan
Mullingar Montessori
"From the website we have had around 600 online applications, school visit requests, summer camp bookings and payments since going online in 2019. It generates revenue every year." - June 2023
MULLINGAR CASE STUDY >
Fiona O'Kelly
Horizons Montessori
"Since 2015 the website has produced thousands of enrolment applications, bookings, summer camp, deposit and activity payments. Integral for growth and automation." - May 2023
Fionnuala Kennedy
The Lodge Montessori
"Since 2021 I have had over 300 new enquiries from prospective parents on the website, it is now our number one source for enrolments. I could not do without it." - July 2023
Marlene Thomas
Midleton Preschool
"We went from being invisible online to 55 enrolment enquiries through the website in the first 5 months of it going live, with new online marketing campaigns to come." - August 2023
VAT FREE
oPPORTUNITY
Save 23%
A ONCE ONLY OPPORTUNITY – From January 1st 2024
– The next €25,000 of sales wil be Vat Free to schools
– Subsequently we will be charging 23% on all services
So don’t delay and book your free consultation call today
pricing
Google, Bing and Apple Listing for Schools
Completely done for you service.
All school marketing starts with your Internet Search Listing.
Here we list what’s included and the benefits for your school.
€995
For all 3 listings,
Or purchase one for...
Google Listing
Help Parents Find You-
1 Week Delivery
-
Claim and Verify listing
-
List School Name, Phone, Address
-
Link to School Website
-
Hours, Category, Description
-
Primary/Secondary Categories
-
Service Description & Images
-
School logo and up to 20 Images
-
Services for Mobile version
-
Submit one Google Review
-
Create Google Review Link
-
Create 2 News Posts
-
Boosts Google Ranking
-
Increase Enquiries
-
Promote Services
-
Online 24/7/365
-
Reach Parents
-
Mobile Ready
Bing Listing
Help Parents Find You-
1 Week Delivery
-
Claim and Verify listing
-
List School Name, Phone, Address
-
Link to School Website
-
Hours, Category, Description
-
Primary/Secondary Categories
-
Service Description & Images
-
School logo and up to 20 Images
-
Services for Mobile version
-
Submit one Google Review
-
Create Google Review Link
-
Create 2 News Posts
-
Boosts Google Ranking
-
Increase Enquiries
-
Promote Services
-
Online 24/7/365
-
Reach Parents
-
Mobile Ready
Apple Listing
Help Parents Find You-
1 Week Delivery
-
Claim and Verify listing
-
List School Name, Phone, Address
-
Link to School Website
-
Hours, Category, Description
-
Primary/Secondary Categories
-
Service Description & Images
-
School logo and up to 20 Images
-
Services for Mobile version
-
Submit one Google Review
-
Create Google Review Link
-
Create 2 News Posts
-
Boosts Google Ranking
-
Increase Enquiries
-
Promote Services
-
Online 24/7/365
-
Reach Parents
-
Mobile Ready
free 30 min Call
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our solutions
that get your school results
We offer “done for you” lead generation, booking and payment solutions for Preschools and Camps.
How do you get more phone calls, emails, enquires, applications, bookings, payments?
Awareness – Parents find your school on Google, see an ad on Facebook
Action – Your website gets parents to contact you directly or fill in a form
Conversions – Take applications, bookings and payments online directly on your website
our solutions
that get your school results
Click any image to open relevant service page…