Multi page
preschool website...

At the heart of School Marketing, is a Revenue Generating School Website. It is the vital bridge connecting Parents to your Setting.

Click on any icon to scroll…

the website
design strategy...

Each section of the site serves a specific purpose to help convert parents to enquiries, applications, bookings and payments.

- first impression

happy images

TOP BAR – Contains clickable Phone number and Address

LOGO + NAVIGATION – Stays visible as user scrolls down

TRUST IMAGE – Depicts the affection each happy child has for the school, overlaid with the school name and call to action button

SERVICE LOGO’S – Increase brand awareness of the new after school service

SEASONAL CALL TO ACTION – This section from February each year until fully booked, promotes the Summer Camp

- visual navigation

school overview

Introduction text –

Convey briefly the longevity of the school and that it is family run, managed day to day by the owner

Image Grid –

In one view a parent can see every part of the website
Clicking on any image box will open that page
All photographs we took in the school

Enrolment Call To Action –

For parents who already want to apply, the button scrolls them to the Book A Visit form below

- enrolment enquiries

call to action

The most important section of the website is the Call To Action.

In this case it is where parents can take the next step towards applying for enrolment. Clicking the button brings the parent to the application form page.

- parent reviews

word of mouth

Social Proof –

Nothing is more influential in the decision making process than reviews from other parents

Using images and real names increases the credibility

A button underneath links to the full reviews on the Testimonials Page

- news blog

the latest

An updated school news blog is good for Google rankings, and keeps the website information current and up to date in the eyes of a visitor

It is also a good opportunity to convey the wide variety of work that goes on with the children

- school information

contact details

Share Buttons –
Here the website page can be shared by visitors via social media, whatsapp or email

Contact Details –
School name, address, phone number, link to Google Maps and opening hours

Industry Organisations –
A list of logo’s of organisations the school is registered with, another trust signal

Copyright and Legal Pages

on mobile...

Between 60 and 80% of traffic to a Preschool website comes from a mobile

We have designed a platform that adapts and re-sizes perfectly

clickable contact

Your phone number and address displayed prominently

fast loading

Websites hosted on our servers are built to load in a flash

contact buttons

Call and Directions buttons on phones making life easy for parents

fully responsive

Designed to resize perfectly on smartphones and tablets

simple navigation

A mobile flyout menu and sticky header makes everything easy to find

google optimised

Each page and post targets phrases parents use on google

school
website benefits

A School Website is not a cost, it’s a Revenue Generator.

Increase Revenue and Profitability by getting more enquiries, bookings and payments online.

multi page school websites
& case studies

Below are four examples of multi page school websites we designed, built and maintain.
Each has two buttons to open the case study, or open the website.

midleton preschool
after school and summer camp

mullingar montessori and
the den westmeath

horizons montessori and
homework club dublin

the lodge montessori
dublin (sessional)

What information
are parents looking for online about your school

Parents have a list of questions and information they are looking for answers to about your setting. These are typically;

content
options

You choose which content options to feature…

Preschool
services

enquiry
forms

online
payments

camp
Payments

after school
Care

about
our School

photo
gallery

Video
Tour

parent
reviews

teacher
profiles

ECCE & NCS
schemes

School
Curriculum

Daily
Schedule

Service
Fees

school
calendar

school
news

school
locations

school
nutrition

job
application

industry
partners

policy
documents

contact
details

contact
form

location
map

website
pages

Multi Page Sites can range from 3 to 30 pages.

Below are a list of the most common pages on Early Years Websites…

core pages

HOMEPAGE

ENQUIRY FORMS

OUR SCHOOL

SCHOOL SERVICES

service pages

BABY ROOM

WOBBLERS

TODDLERS

ECCE PRESCHOOL

PART TIME

FULL DAY CARE

AFTER SCHOOL

SCHOOL DROP OFF

SUMMER CAMP

PAYMENT pages

CAMP PAYMENTS

DEPOSIT PAYMENTS

PAY FIXED AMOUNT

RECURRING PAYMENTS

PAY ANY AMOUNT

LEGAL/INDUSTRY REQUIRED pages

COOKIE POLICY

POLICY DOCUMENTS

PARENT HANDBOOK

additional pages

FEES AND SCHEMES

MEET THE TEACHERS

SCHOOL NEWS

SCHOOL CALENDAR

PARENT REVIEWS

CAREERS / JOB LISTINGS

SCHOOL LOCATIONS

SITEMAP

school owners
talk results

Everything we do is to improve the working lives of school owners and managers.

10 step
marketing process

This is our full strategy for marketing an Early Years Setting online in Ireland.

Which parts of the process are required, is tailored to every project.

(Which parts of the process are included, is tailored to every project.)

setting analysis

market
& goals

website
structure

website
content

media
shoot

build
& launch

social &
search

monthly
support

promote &
marketing

review
& reports

The whole process starts with a Free Consultation…

VAT FREE
oPPORTUNITY

Save 23%

A ONCE ONLY OPPORTUNITY – From January 1st 2024

– The next €25,000 of sales wil be Vat Free to schools

– Subsequently we will be charging 23% on all services

So don’t delay and book your free consultation call today

pricing
Multi page website

Below are two pricing tables.

One for the website provision and development.

The other if you want us to host and update the website for you.

(If you have a technical staff member you may do the hosting yourself.)

€ 4,995

Boosts Google Ranking
Online 24/7/365
Reach Parents
Increase Enquiries
Applications Online
Promote Services
Mobile Ready
Google Analytics Setup
Google Search Console Setup
Website Hosting Setup
Domain Name Setup

website

€ 9,995

Boosts Google Ranking
Online 24/7/365
Reach Parents
Increase Enquiries
Applications Online
Promote Services
Mobile Ready
Google Analytics Setup
Google Search Console Setup
Website Hosting Setup
Domain Name Setup

website

€ 19,995

Boosts Google Ranking
Online 24/7/365
Reach Parents
Increase Enquiries
Applications Online
Promote Services
Mobile Ready
Google Analytics Setup
Google Search Console Setup
Website Hosting Setup
Domain Name Setup

website

€ 75 + Vat Per Month

Free for first 3 months
30 Mins Content Updates
Email Support 9-6 M-F
Software Licenses Included
Fast Website Hosting
Security Updates
Website Backups
Performance Reports

updates

free 30 min Call

Would you like to talk to Denis McCaul?

No sales stuff, just answers to any of your questions
Free 30 minute chat by phone, zoom or in person
Fill in your details and we will contact you

our solutions
that get your school results

We offer “done for you” lead generation, booking and payment solutions for Preschools and Camps.

How do you get more phone calls, emails, enquires, applications, bookings, payments?

Awareness – Parents find your school on Google, see an ad on Facebook

Action – Your website gets parents to contact you directly or fill in a form

Conversions – Take applications, bookings and payments online directly on your website

our solutions
that get your school results

Click any image to open relevant service page…

contact details

office address

opening hours

Phone:
(021) 601 7142
Email:
[email protected]
Book a meeting:
Free Consultation Call

School Websites Ireland
The Rubicon Centre
Munster Technological University Campus
Bishopstown
Cork
T12 Y275
Driving Directions

Monday to Friday – 9am to 9pm
Saturday – 9am to 6pm
Sunday – 9am to 6pm
Day, Evening and Weekend consultation calls are available in office, by video call or phone to facilitate school owners who are not available during school hours.

Multi page preschool website...

the website design strategy...

- first impression

- visual navigation

- enrolment enquiries

- parent reviews

- news blog

- school information

on mobile...

clickable contact

fast loading

contact buttons

fully responsive

simple navigation

google optimised

school website benefits

multi page school websites & case studies

What information are parents looking for online about your school

content options

website pages

core pages

service pages

PAYMENT pages

LEGAL/INDUSTRY REQUIRED pages

additional pages

school owners talk results

10 step marketing process

setting analysis

market & goals

website structure

website content

media shoot

build & launch

social & search

monthly support

promote & marketing

review & reports

VAT FREE oPPORTUNITY

Save 23%

pricing Multi page website

5 Page Website

10 Page Website

20 Page Website

Site Managed

free 30 min Call

our solutions that get your school results

school listing on google, bing, apple

One page school website

multi page school website

school enquiry forms& automation

online payments

camp booking & Payments online

facebook & instagram ad's

school photography

google rankings

monthly support and updates

market research and project planning

our solutions that get your school results

contact details

office address

opening hours

about us

case studies

services

Multi page
preschool website...

the website
design strategy...

school
website benefits

multi page school websites
& case studies

What information
are parents looking for online about your school

content
options

website
pages

school owners
talk results

10 step
marketing process

market
& goals

website
structure

website
content

media
shoot

build
& launch

social &
search

monthly
support

promote &
marketing

review
& reports

VAT FREE
oPPORTUNITY

pricing
Multi page website

our solutions
that get your school results

school listing
on google, bing, apple

One page
school website

multi page
school website

school enquiry forms
& automation

online
payments

camp booking
& Payments online

facebook
& instagram ad's

school
photography

google
rankings

monthly support
and updates

market research
and project planning

our solutions
that get your school results